VoiceComm

Sleek, clean, human.

VoiceComm needed a fresh, differentiating way to visually portray itself after making a significant acquisition, reflecting its long-standing quality and the reinvention of its wireless accessory distribution business, founded on a refreshed value proposition: “Going Beyond Distribution.” Focusing on a look and feel that’s tech-forward, progressive, and synergistic nods to their ambitious history, reputation, values, and vision for the future.

The approach:

• Photography that represents diversity in people, distribution, business collaboration, and the use of relevant CE tech in everyday and corporate life

• Layouts that play in light and dark mode, playfully keeping up with the tech trend in digital content display settings

• Use of angular shapes and vibrant gradients that blend seamlessly to create a sense of energy and movement

• Embodying a conversational tone that’s confident, but not to be mistaken as pretentious, and speaks authentically, with enthusiasm, optimism, respect, and the occasional witty quip.

Bringing retail digitalization to the Wireless Retail Market

When VoiceComm partnered with Phygrid, a global provider of retail digitalization solutions, news needed to spread fast. Seeing the initiative through end-to-end, we published the essential cross-channel toolkit to tell the story, including a press release, digital communications, a lead-gen landing page, sales presentations, and an introduction video we filmed and produced in-house to share across collective networks.